My classroom guidance lessons are so much more effective
when I take the time to create engaging lessons that are meaningful to the
grade level I’m teaching. So, this week
with my 5th graders we talked about peer pressure using the Super
Bowl Commercials! As an added bonus, I
introduced the students to the concept of media literacy which is a 5th
grade SOL topic in Virginia this year!
I started the lesson by reviewing the concept of peer
pressure and discussing HOW students pressure you into doing things you may not
want to do. Some responses were: saying
you’re a chicken, using humor, pressuring you by asking over and over, telling
you that everyone is doing, etc. Then we
talked about how you have to be smarter than the person peer pressuring you and
recognize that they are actually using strategies to get you to do something
you know is not right.
Then, I told the students that peer pressure is very similar
to what advertising companies do to pressure you into buying certain
products. Big companies use strategies
like humor, repetition, telling stories, making you feel like everyone is doing
it, and using famous people to pressure you into buying their stuff. One way you can be smart about peer pressure
and watching commercials is to answer questions like, “Who wants you to do it?”
“Why are they targeting you?” and “What strategies are they using to pressure
you?”
So, then, we watched 5 Super Bowl commercials that I had “pre-screened,”
and we discussed each of these questions in relation to each commercial. The ones we watched were: Tide Joe Montana
Stain, Hyundai Team, Oreo Whisper Fight, Got Milk, and VW Get Happy. They can all be found on this website. Here is the handout I used. The handout is only made for 4 commercials We did the first one as a whole class. This lesson was a huge success, and it really
helped students understand peer pressure from a different perspective.













